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OUR CONCEPT

BEER

We know beer and wine. We’ve partnered with craft breweries since the late 1990s, including Butterfield Brewing Company, Figueroa Mountain Brewing Company and Tioga-Sequoia Brewing Company. These long-lasting partnerships, along with continual research and our expanding scope of experience, keeps us on top of the latest trends and consumer demands.

We also know about creating a unique experience for customers, and craft beer is known for experimentation. The flavors are constantly evolving, the market is steadily growing—and so are we. We’re proud to support local breweries, and we’re excited to have created a space for beer enthusiasts to share our passion.

Self Pour

With our pre-paid wristbands and self-pour taps, customers can customize their beer experience down to the ounce. They can choose from over thirty local and regional craft beers and enjoy what they want, when they want it. Oh yeah, they can pour their own beer! There are no bartenders. That means no wait, and a completely customer-centric beer experience.

Beer Geniuses

Our Beer Geniuses are experts in all things beer. They’re fountains (or taps) of knowledge, and they know it all—from the brewing process and the breweries to how best to pour and pair each beer. They help provide the best “exbeerience” possible by answering questions, offering tips, and helping customers discover their new favorite brews.